Brand quizzes: cars, luxury and big names
Cars, luxury, media and household names: 1 free brand quiz to check whether you really know who is behind the names you see every day.
Quizzes for the brand-curious
Brands are everywhere: in our garages, our wardrobes, our newsagents and our shopping centres. We come across them every day without always knowing where they come from or who owns them. The brand quizzes invite you to sort these familiar names in a few seconds, swiping each card to the right side before the timer runs out.
Cars, luxury and big names
Car makers, luxury houses, media, retail: each quiz pits two brands, two groups or two owners against each other. The rule is always spelled out, because a brand can belong to a group without bearing its name.
Answers explained
The world of brands keeps shifting with takeovers and sell-offs: the quizzes are updated so that the answers stay right. Every card is explained at the end of the game, with the brand's history, key dates and anecdotes.
Frequently asked questions
What is the difference between a brand and a group?
A brand is the name under which a product is sold; a group is the company that owns several brands, sometimes competing with one another. The same group can therefore sell cars, perfumes or newspapers under very different names.
Why do brands change hands?
Brands are bought and sold like any other asset: takeovers, mergers and disposals regularly redraw the map. A brand can even outlive the company that created it, bought for the sheer recognition of its name.
How can I get better at brand quizzes?
Read the small print: legal notices, packaging and annual reports often reveal who owns what. After each game, read the answers to remember the takeovers and dates that surprised you.