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Food and drink quizzes: brands, groups and everyday products

Yoghurts, cheeses, chocolates, coffees: 1 free food and drink quiz to discover which giants are behind the brands in your trolley.
Coca-Cola or PepsiCo? Brands

Quizzes for the curious shopper

Every day we buy products without knowing who makes them. Behind dozens of familiar brands there are often just a few big groups. The food and drink quizzes invite you to track them down in a few seconds, swiping each card to the right side before the timer runs out.

Brands and groups

Each quiz pits two groups, two countries of origin or two families of products against each other. Brands often change hands through takeovers: the answers follow the owner at the time the quiz was published.

Answers explained

At the end of the game, every brand is explained: when it was created, where it comes from, who bought it and when. You'll never look at your kitchen cupboard the same way again.

Frequently asked questions

What is the food and drink industry?

It's the industry that turns the products of farming, livestock and fishing into ready-to-eat food and drink. It's one of the largest manufacturing sectors in Europe, with thousands of companies, from small cheese makers to multinationals.

Why does a group own competing brands?

To take up as much shelf space as possible and reach every kind of shopper: a premium brand, a family brand, a regional brand. Many of these brands were bought along with their history and their customers, and the group prefers to keep their name rather than impose its own.

What is an own-label brand?

It's a brand that belongs to a supermarket chain rather than to a manufacturer. The retailer has its products made by food companies, sometimes the same ones that make the big brands, then sells them under its own name, usually for less.